How did the MQ journey begin
Our arduous journey took a long time until we created a luxurious and modern lounge specialized in serving cakes, coffee of all kinds, drinks and food from various international cuisines.
A trip titled luxury and excellence.
MQ was built in cooperation with the InterContinental Hotels Group, the operator of all Crowne Plaza hotels in several regions, which gives us momentum, strength and a sophisticated concept of the lounge
Where will the MQ flight go?
Our beginning lies in spreading within the Kingdom, and we are working to achieve our vision to reach all regions around the world. Hence, the journey of targeting the best regions by the best specialists in studying and analyzing the market within the Kingdom began.
Broadly speaking, the food service industry consists of three main categories:
Full service restaurants
Which has a market share of 84%
Fast food restaurants
Which represents about 52% of the total market
Cafes sector
It captures a relatively small share of the market due to consumers' preference for energy drinks over coffee and tea
Numbers in the (full service restaurants) sector:
Global Data study suggested restaurant sales growth
